My mission is to help you become the ultimate negotiator
My mission is to help you become the ultimate negotiator

  • Andy Boughton – former music industry executive

  • Talking about deception detection and commercial negotiation

  • Founder of The Edge Negotiation Group

  • I speak on ALL things negotiation to corporate clients and professional organizations.


In this video, I’m speaking with a sales team at a corporate event for Smuckers.

 

 

Speaking Topics

Partners, Proposals, and Prevarication
To be the ultimate negotiator you need to be able to tell the difference between fact and fiction.  People lie when they negotiate (exaggerate, conceal, omit).
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The Ultimate Negotiation Strategy
The Ultimate Negotiation Strategy explores how to create a multi-dimensional plan for major initiatives including price increases, commercial terms, acquisitions, divestitures, multi-party negotiations, joint ventures, and strategic alliances.
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Negotiating With your Partners
Everybody says they collaborate with their accounts and suppliers.  More often than not, their behaviors are preventing them from unlocking incremental value.
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My Story

I'm a father, a husband, an entreprenuer, a speaker, and a negotiation consultant.
My Speaking, Consulting and Training Business
I'm a bit of a geek when it comes to negotiation.  I live it, breathe it, and even dream about it.
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My Family
I met my wife through a mutual friend in 1999.  We were married in 2003, and had our first child in 2005, and our 4th in 2010.  I am incredibly blessed.
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My Previous Experience in the Music Industry
... I was immediately hired by RCA Records as part of their management training program.
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What Attendees Say

it was the most valuable training I have ever been through in my 16 year career (and coming from Big 4 consulting I’ve been through a lot of training). 
Jeff Gould,  International Rectifier, Inc.
I highly recommend this class and Andrew. He makes the content enjoyable and applies the concepts into real life applications.
Todd Ashby, G4S Secure Solutions, Inc.
Overall, great program. Andy was an amazing coach as well.
Jason Howell, Sun Products, Inc.
Andrew is a great presenter with a lot of energy that keeps everyone engaged.  Never once did I find myself looking at the time.
Christian Giorgi, Vermilion Energy, Inc.
Andy was an excellent consultant, I liked his style and energy.
Anthony Lannon, Sun Products, Inc.
I feel that I can be better prepared for negotiations where I don’t have a lot of leverage , can now create many options during a negotiation, and identify when proposals are soft, which will help me get more value during future negotiations. Velina Luhur, Ann Inc.
Velina Luhur, Ann Inc.

Past Speaking Engagements Include

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